Ekta Cooperative Define Their Brand
Starting a cooperative requires great commitment and dedication from the prospective artisans. Ekta went through this process in 2017. There were bumps along the way as some women left and others joined, disrupting training, organizing and threatening unity. The spirit and determination of this group helped them succeed and now they have a productive group of 5 tailors, 2 embroidery artisans, one manager and one supervisor. Many are young mothers who feel optimistic about the future of their families and communities. This group is dedicated to the "Say no to plastic" program to improve the environment and neighborhood. They made cloth bags from leftover fabric to distribute in the community. They felt the following described them:
1.Teamwork
2.Unity
3.Fun Together
