Aashiyana Cooperative Define Their Brand
Aashiyana was started in 1995, when a group of mothers in the Tulsi Wadi slum wanted to earn a living. It consists of 6 tailors, 8 embroidery artisans, a supervisor–tailor and a manager. Their group truly embodies "perseverance" as they have succeeded despite disadvantages. Their neighborhood is very poor, with serious crime and drug problems. It is also the location of many communal clashes between the Hindu and Muslim residents. Amidst all this, Aashiyana is able to operate out of a tiny workshop. They chose these qualities to describe their identity:
1.Respect
2.Unity
3.Helping Each Other
4.Perseverance
