WARE Collective Define Their Brand
WARE (Women Artisans' Rehabilitation Enterprise) was established in 1995 and includes 6 tailors, 20 embroidery artisans, one cutter and two supervisors. They quickly showed their determination to succeed. While they started out in their founder's own home, they soon moved on to first renting a space and then buying their own workshop using savings and loans from the members themselves. The tight–knit group make decisions as a group, celebrate everyone's birthday and are quick to help fellow members. They chose these aspects to sum up their identity:
1.Responsibilities
2.Unity
3.Motivate Everyone For Their Skills
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"What a gorgeous jacket! It reverses! It has pockets inside and out! It fits! And the colors couldn't be more Autumnal. The Indian ladies do beautiful work."
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